vision or strategic direction for CRM projects. In addition, leaders are ..... Giga (2001), “Seven out of ten CRM projects fail”, Computing, 16 August, p. ... Tags: management relationship customer issuesstrategic
Salvaging a Failed CRM Initiative Like many complex IT initiatives ...
relationship management (CRM) projects will fail to meet the customer's expectations. ... associated with CRM initiatives? Strategic Planning Assumption ... A common and dangerous tendency is the urge to sell a whole project with one ... Tags: initiativescomplexmanylikeinitiative
“Avoid the Four Perils of CRM.” Harvard Business Review February 2002. Tanoury, Doug, and Kit Ireland. “Why CRM Projects Fail Common Strategic & Tactical ... Tags: managementrelationshipcustomerimpact
