Burt, D. and M. Doyle (1994). The American Keiretsu: A Strategic Weapon for Global .... Journal of Strategic Marketing(1). Steele, P. and B. Court (1988). ... Tags: intrainter management supply strategic
strengthen the brand as a strategic resource” (p. 121). ..... of thought, Doyle (2001b) argues that brand equity is reflected by the ability of brands ..... Identity and Brand Reputation”, Journal of Marketing Management, 15, 157-179. ... Tags: reviewliteraturebuilding brand
Brands and brand equity: definition and management
the marketing mix in a way that is synergistic. Brands are strategically....Doyle, P. (1994), Marketing Management and. Strategy, Prentice-Hall, Englewood ... Tags: management definitionequity brand brands
Category Captainship versus Retailer Category Management under ...
and is widely used in marketing (McGuire and Staelin 1983, Choi 1991, Wang et al . ...... Corstjens M. and P. Doyle. 1983. A Dynamic Model for Strategically... Tags: under management categoryretailerversus
Customer Relationship Management: A Strategic Perspective
Relationship marketing is the strategic management of relationships with all ......Doyle, P. (1995): Marketing in the New Millennium, European Journal of ... Tags: perspective strategic management relationshipcustomer
Dimensions of Brand Performance: Challenges for Marketing...
Doyle, P. (1989), "Building Successful Brands: The Strategic Options", Journal of. Marketing Management, 5, (1), pp. 77-95. Doyle, P., Saunders, J. and Wong ... Tags: marketing challengesperformancebranddimensions
Driving forces of strategic supply management: a preliminary ...
in making their supply management strategic and successful. Multiple ......Doyle, P. (1994) Marketing management and strategy, Prentice-Hall, London. ... Tags: preliminarymanagementsupply strategic forces
Mar 17, 2002 ... Anderson, Paul F. (1982), 'Marketing, strategic planning and the theory ... advantage', Management Science, 35, 1504–11. Doyle, Peter (2000) ... Tags: marketingstrategicscope
